Wauseon’s Ace Hardware Paint Department Undergoes Face Lift

The paint department at Wauseon Ace, along with those at 3,200 other Ace Hardware stores across the country, has undergone a complete transformation. Officially re-launching this month as The Paint Studio, this newly designed, boutique-style shopping experience offers an expanded, premium line of products in an inspiring array of colors. Paired with the helpful, neighborly advice you can expect at Wauseon Ace, The Paint Studio provides a world-class paint experience right in your neighborhood.

With eye-catching color racks filled with a large selection of gorgeous hues along with smaller, curated collections of color, The Paint Studio was designed with color displays and tools to help customers easily find their perfect color. From inspiring ideas, to innovative boutique drawers, trend proof color trios, and creative paint project suggestions, The Paint Studio provides an engaging, personalized and style-inspired paint shopping experience.

Wauseon Ace will be hosting The Paint Studio Grand Opening, which for the first time ever will feature a Buy One, Get One Free paint offer* from Ace Hardware. On Saturday, May 17th and Sunday, May 18th, homeowners who stop by The Paint Studio may purchase a gallon of either Clark+Kensington® or Valspar® Optimus™ in the color of their choice and receive a second gallon free.

“We can’t wait for our customers to experience The Paint Studio and believe it will truly transform their paint shopping experience,” said Vicki Kirkland, Paint Studio Manager at Wauseon Ace. “The grand opening is the perfect opportunity for homeowners to stop by our store for all the helpful, neighborly advice they need to select the perfect color while taking advantage of special promotions and offers including our Buy One, Get One Free event.”

As part of The Paint Studio’s expanded product assortment, Wauseon Ace now features leading national paint brand, Valspar. The new Valspar line, exclusive to Ace Hardware, features three different products designed to meet the needs of every customer and an expertly chosen color palette of tried-and-true hues.

•Valspar® Optimus™ provides the ultimate paint experience. This premium interior paint combines paint and primer and has been developed with OptiColor Pigment Technology™ to provide brilliant color and a flawless finish. This low odor, zero VOC formula provides maximum durability to withstand major wear and washing in high traffic zones. Valspar Optimus is available in four sheens and starts at $44.99 per gallon.

•Valspar® Aspire™ interior paint combines paint and primer in this exclusive EverLuxe™ formula for an ultra-durable finish that is easy to clean and withstands wear. This low odor, zero VOC formula has long-lasting color that stands the test of time. Valspar Aspire is available in four sheens and starts at $33.99 per gallon.

•Valspar® Professional is formulated for professional painters to maximize productivity. Available in interior and exterior formulas, its premium-quality, high-hiding finish goes on easy with brush, roller or spray and stays looking great. Valspar Professional is available in three sheens and starts at $18.99 per gallon.

The Valspar product offerings are complemented by Clark+Kensington, Ace’s premium line of paint+primer in one. In recent tests of interior paints, The Clark + Kensington semi-gloss finish was rated #1 by a leading consumer magazine. The Paint Studio features a brand new Clark+Kensington palette of designer-selected colors that cover the entire color spectrum, along with the original Clark+Kensington mix+match palette, which takes the guesswork out of designing with 120 harmonious colors to choose from.

In addition to the inspiring Valspar and Clark+Kensington color palettes, both paints can also be custom tinted to virtually any color with the help of the new NovoColor® HP water-based colorant system, which is being introduced as part of The Paint Studio. This revolutionary colorant technology provides a broader color range, more vibrant color choices and improves paint performance, meaning Wauseon Ace is the place to get the best, most lively colors available. Plus, for the first time customers can now purchase pint-sized paint samples in any color for just $4.99 each, allowing them to easily sample multiple colors on their walls at home before they make their final color selection.

For more information on The Paint Studio, visit Wauseon Ace, www.wauseonace.com or facebook at www.facebook.com/wauseonace.

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